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Affiliate growth: the organic channel's quiet multiplier.
Well-run SaaS affiliate programs contribute a meaningful share of new MRR. Most programs aren't well run: commissions set by copying a competitor, a platform nobody configured properly, and a partner list that stopped publishing a year ago. We build the version that compounds.
Economics first, then recruitment.
A program is only as good as its unit math and its publishers. We build both, in that order.
- Commission economics designed against your margin and churn: 20 to 25% recurring is the SaaS standard
- Platform setup and configuration: PartnerStack, Rewardful, or FirstPromoter
- Targeted recruitment of publishers, reviewers, and creators already covering your category
- Performance tiers that reward the affiliates who actually produce
- Fraud checks: coupon poaching, self-referrals, and brand-bidding caught early
- Reporting on program revenue, not just clicks and signups
Three failure modes we design against.
Broken economics
Commissions that look generous until churn eats the margin. We model payouts against your actual unit numbers before a single affiliate signs up.
The ghost roster
Hundreds of registered affiliates, none publishing. We recruit narrowly, activate deliberately, and prune the roster without sentiment.
Unwatched leakage
Coupon sites poaching organic checkouts and calling it a referral. Fraud checks and attribution rules keep the program paying for growth, not repackaging it.
Start with the full organic picture, affiliate included.
We'll record a 5-minute Loom showing exactly how your brand appears across Google, ChatGPT, Perplexity, and AI Overviews: what you're winning, what competitors own, and the three fastest fixes.
Asked before. Answered straight.
20 to 25% recurring commissions are the SaaS standard. Where you land inside that range depends on margin, churn, and how much of the funnel the affiliate carries. We model the economics against your unit numbers before the program opens, so payouts stay sustainable as it scales.
PartnerStack, Rewardful, and FirstPromoter. The right choice depends on your billing stack, deal motion, and how hands-on you want partner management to be. We set up the platform, the terms, and the tracking, and we document all of it.
Targeted outreach to publishers, reviewers, and creators already writing about your category, not a blast to a generic affiliate database. Then performance tiers keep the producers motivated, and pruning keeps the program honest. A hundred dormant affiliates is a liability, not a channel.